Bright Salmon london

Bright Salmon London is a brand based in London and Seoul and was founded in 2018. Through experimenting with gender fluid attributes, including bold colour palette and textiles variation, BSL serves as an innovation to gender evolution by providing fresh outlook to what an androgyny brand ought to look like, through challenging traditional androgyny/unisex garments that have held on to masculine silhouette and monotonous shade.

BSL emphasizes on being premium high street. This fundamentally means that despite being a high-street brand, BSL strives to offer high quality garments in affordable prices.